MeetYourClass Doubles Down on Higher Ed Success with Strategic Acquisition of SightLine
Detroit, MI – January 8, 2025 – MeetYourClass, the leading student-designed social platform for college enrollment, today announced its strategic acquisition of SightLine, a premier data science and consulting firm specializing in higher education enrollment, financial aid, and retention. This exciting development marks a significant milestone for MeetYourClass, hot on the heels of a year of remarkable growth and success, expanding its partnerships to nearly 30 universities.
MeetYourClass has rapidly become an indispensable tool for prospective college students, fostering vibrant communities and driving engagement from pre-application through matriculation. The platform attracted over 770,000 prospective students in just three years, proving its unparalleled ability to connect Gen Z with their future institutions. This organic growth, fueled by a deep understanding of student needs and behaviors by meeting students where they are on the social platforms they use daily, like Instagram, has translated into tangible results for university partners.
"We've seen incredible momentum over the past year, forging strong relationships with nearly 30 universities who trust us to help them build their next class," says Blake Mischley, CEO of MeetYourClass. "Our success lies in our authentic approach to student engagement and our commitment to providing actionable insights. Bringing SightLine into the MeetYourClass family is a natural evolution, allowing us to enhance our offerings with even deeper analytics and consulting expertise."
The acquisition of SightLine is a powerful move that will significantly strengthen MeetYourClass's capabilities in predictive analytics and strategic consulting for the entire student lifecycle. SightLine has earned a reputation for its tailored solutions, moving beyond generic advice to provide bespoke models and recommendations driven by rigorous data analysis. Their team, comprised of experienced data scientists, former university leaders, and financial aid practitioners, brings a wealth of knowledge and a hands-on, transparent approach to solving complex enrollment, financial aid, and student success challenges.
"We founded SightLine on the realization that colleges and universities need real partners who understand their unique challenges and build differentiated solutions that truly work for them," states Ashley Kern, Founder of SightLine. "Joining MeetYourClass allows us to amplify our impact, combining our deep analytics expertise with a platform that is already revolutionizing how institutions reach, engage, and enroll students. Together, we can offer an even more comprehensive and powerful suite of tools to make higher education more sustainable, strategic, and student-centered."
SightLine, founded in 2018, has worked with a variety of public and private four-year institutions, from across the country, ranging from 450 to over 22K total enrolled students. This variety of client work has given the SightLine team an in-depth understanding of the higher ed enrollment market. The integration of SightLine's robust analytics frameworks and consulting prowess with MeetYourClass's innovative student engagement platform creates a strength in the higher education technology landscape. University partners can now benefit from an unparalleled combination of:
Authentic Student Engagement: Leveraging MeetYourClass's Gen Z-designed platform, integrated with Instagram and other social platforms, to build community and gather invaluable intent data.
Predictive Enrollment Modeling: Utilizing SightLine's advanced analytics to forecast trends, optimize financial aid strategies, and enhance retention efforts.
Tailored Strategic Consulting: Gaining access to a team of experts who provide customized recommendations based on institutional data and goals.
This acquisition underscores MeetYourClass's commitment to continuous innovation and its mission to empower higher education institutions with the tools and insights needed to thrive in an evolving landscape. As MeetYourClass continues its rapid expansion, the addition of SightLine's expertise promises to unlock new levels of success for its growing roster of university partners.
About MeetYourClass: MeetYourClass is a dynamic social platform meticulously designed by Gen Z students, for Gen Z students, to help prospective college students connect, research schools, and transition to campus. Evolving into a comprehensive suite of enrollment management solutions, MeetYourClass empowers universities with authentic engagement, intent data, and strategic tools to build their next class.
About SightLine: SightLine is a higher education consulting firm specializing in enrollment, financial aid, pricing, market positioning, and retention. Comprised of experienced data scientists and former university leaders, SightLine provides tailored, data-driven solutions and expert guidance to help colleges and universities navigate complex challenges and achieve their strategic goals.
